Commercial Real Estate Agents – Marketing Strategies for Your Office

Each year in commercial real estate, it is necessary to establish a marketing budget for the agency office. Proactive marketing of the agency office then assists the individual salespeople in their cold calling and prospecting activities.

When the marketing activities of the salespeople are matched to the marketing activities of the office, the branding reaches your target customer. In commercial real estate, the typical target customer or client will be one or more of the following:

Read the rest of this entry »

Commercial Agents – Key Factors in Leasing Commercial Property Today

When it comes to leasing commercial property today there are some essential facts that should be incorporated into the promotional considerations and the approved marketing campaign. In many locations the enquiry for vacant space has dropped due to the pressures of the global economy. This then says that the leasing strategy behind every vacancy should be carefully constructed by the real estate agent or landlord. Generation of qualified enquiry from your vacancy marketing has to occur.

The strategy behind leasing vacant space should incorporate the facts and pressures of the local property market. Here are some ideas to help:

Read the rest of this entry »

How a Commercial Real Estate Investor Can Make Higher Returns

As a commercial real estate investor, you can increase your returns and pocket tax-free cash by utilizing leverage and refinancing (also known as using “Other People’s Money”). This benefit is just one of the reasons why investing in commercial real estate frequently comes out on top when measured with other forms of investing.

Leverage is the use of borrowed funds to complete an investment transaction. The higher the proportion of borrowed funds used to make the investment, the higher the leverage and thus, the lower the amount of equity required.

Read the rest of this entry »